Google’s free cash for non-profits – what’s the catch?

February 7, 2009 No comments yet

Even though Google is giving up to $10,000 a month to non-profits for free advertising, most non-profits, faced with competitive keywords and limited means of implementing an Adwords strategy, let their grant money languish. There are numerous stipulations which Google imposes on non-profits which will make it harder to launch an effective campaign.
• Your [...]

Using Go Codes (Wordpress) for Better Click Through Rates

February 3, 2009 No comments yet

This is a simple trick that works especially well for those promoting affiliate products. If you could have your affiliate URLs look like yourdomain.com/go/get-it-here instead of that long affiliate URL, you’re going to get more clickthroughs. Longer URLs with strange subids tacked onto them don’t inspire trust so the simpler you can make your link [...]